UO FLEA MARKET
My Role:
HEAD OF MEDIA & MARKETING
Client
UO Flea Market Directors: Colin Baloun & Olivia Roberts
The Ask Create content to promote the events and engage students on campus with the UOFM
Strategized creative and captivating ways to draw an audience to the market. How? I conducted research (formal and non-formal) and used these insights:
* current UO students are primarily Gen-Z
* there has been a soar in the trendiness of thrifting culture among gen-Z
* gen-z primarily utilizes social media to find out about local events (via Instagram and TikTok)
PHOTOGRAPHY:
SHORT FORM CONTENT
Our team found that Instagram Reels receive significantly more traction than traditional posts
This “UOFM Fit Check” video I shot and edited received over 12k views
MILESTONES:
* Our market gained news coverage on the Daily Emerald
*We increased vendor count by 100% starting with 21 vendors and ending the school year with 43 vendors and a waiting list
*Foot traffic estimated around 500+ guests per market
Click for the full story!
TEAM BTS
Working with UOFM founders Olivia Roberts & Colin Baloun has been such a fulfilling journey from start to finish. I’m grateful that together we channeled our passion for sustainability, entrepreneurship, and community to foster connection and fun on campus.
+ Shoutout to our student & local vendors for bringing our markets to life!!