UO FLEA MARKET

MY ROLE: HEAD OF MEDIA & MARKETING

Client
UO Flea Market Directors: Colin Baloun & Olivia Roberts

THE SITUATION:

The UO Flea Market was completely brand new to campus. At the beginning of the 2024-25 school year, we had no on-campus presence and needed to make it known to students, potential vendors, and the greater Eugene community.

What if, instead of solely highlighting that the UOFM is a place to shop, we further emphasized the community aspect?

What if our social media page demonstrates that the UOFM puts people first and includes them in our process and content?

Therefore, involving customers as active participants rather than passive attendees. Making the UOFM a hub for creativity and friendship.

Social media content showcasing vendors for personalized spotlight posts to strengthen authenticity and connection.

DELIVERABLES:

I strategized and created captivating content to draw our target audience to the UO Flea Market.

THE APPROACH:

SHORT FORM CONTENT

This official spring market ad reached over 20k views

Our team found that Instagram Reels receive significantly more traction than traditional posts 

This “UOFM Fit Check” video I shot and edited received over 12k views

MILESTONES:

*Our market gained news coverage on the University of Oregon’s “Oregon News” and Eugene’s Daily Emerald

*We increased vendor count by 100%, starting with 21 vendors and ending the school year with 43 vendors and a waiting list

*Foot traffic estimated around 500+ guests per market 

Click for the full stories!

TEAM BTS

Working with UOFM founders Olivia Roberts & Colin Baloun has been such a fulfilling journey from start to finish. I’m grateful that together we channeled our passion for sustainability, entrepreneurship, and community to foster connection and fun on campus.

+ Shoutout to our student & local vendors for bringing our markets to life!!

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