ROLE: ART DIRECTOR & PHOTOGRAPHER

ALIGN SPOTIFY AD

The Ask: create a social media campaign to illuminate the Align Music Team’s Spotify Playlists

Insight: Our target audience (UO students with a passion for music) has an incilination towards anything vintage

Strategy/Idea: Visually demonstrate how our Spotify playlists immerse listeners and provide the blissful experience of music at our fingertips

Inspiration: Dr.Dre scene of him listening to “Everybody Loves The Sunshine” by Roy Ayers in the movie “Straight Outta Compton”