CREATIVE STRATEGIST + CONTENT CREATOR
AILSA ALEGRÍA HUERTA
Blending strategic thinking with a creative eye
STRATEGY CASE STUDIES
UO FLEA MARKET
SOCIAL STRATEGY & DIRECTOR OF SOCIAL MEDIA
DUTCH BROS (SPEC WORK)
STRATEGY AND ART DIRECTION
ALIGN MAGAZINE
ART DIRECTION AND SOCIAL MEDIA
LINDT CHOCOLATE (SPEC WORK)
STRATEGY
BUTTER’D BODYCARE (SPEC WORK)
STRATEGY & ART DIRECTION
DEPOP (SPEC WORK)
STRATEGY & CREATIVE IDEATION
PHOTOGRAPHY
SORTIE COLLECTIVE
BUDDAH PRODUCER SHOOT
DIONOSYS COLLECTIVE
SOCIAL CONTENT
1. UO FLEA MARKET
PROJECT: UOFM Year 1 Recap
Objective: Highlight the joy and journey of bringing the UOFM community to life
Concept, Filming, and Editing: Me
PROJECT: UOFM Winter Fit-Check
Objective: Create more engagement on the UOFM page
Strategy: Highlight the people who brought the liveliness to the UOFM to boost organic sharing online
Concept, Filming, and Editing: Me
PROJECT: UOFM Spring Fit-Check
Objective: Create more engagement on the UOFM page
Strategy: Highlight the people who brought liveliness to the UOFM to boost organic sharing online
Concept, Filming, and Editing: Me
PROJECT: UOFM Spring Social Ad
Objective: Increase student and community awareness about the upcoming spring UO Flea Market
Strategy: Highlight the vendors, the UOFM community, and the trending items
Concept, Filming, and Editing: Me
2. ASUO
The Associated Students of the University of Oregon (ASUO)
PROJECT: ANTI-ICE COALITION MASS MEETING
Objective: Increase student awareness about ICE activity near campus and how to protect vulnerable students
Strategy: Lead with a hook and use “Salio el Sol” by Don Omar as an anthem of courage and pride
Filmed by: Jai Pandhoh
Editing: Me
PROJECT: ASUO MEDIA DAY
Objective: Highlight the people behind ASUO who brought all the campus initiatives to life
Strategy: Make the video more fun and playful to humanize the people behind the work
Filmed and Edited by: Me
PROJECT: ASUO 24hr Libraries
Objective: Increase student awareness about the 24 hr library as a resource during finals week
Strategy: Include students actively studying to boost organic sharing online
Filmed by: Lucy Ruppert
Interviewer: Jaden Rai
Concept & Editing: Me
3.
UO AMA
AMERICAN MARKETING ASSOCIATION
PROJECT: UO AMA LA TRIP DAY IN THE LIFE
Objective: Increase student awareness about AMA’s opportunities to boost club membership
Concept, Filming, & Editing: Me
ILLUSTRATION
Love Letter to Portland
ABOUT ME
My name is Ailsa Alegria Huerta. I’m a creative strategist and content creator born and raised in Portland, Oregon.
I believe our world’s biggest problems can be solved with creativity, strategic thinking, and empathy.