DEPOP CAMPAIGN: “MULTIPLE LIFETIMES”
JCOM 350 Creative Strategist Final Team Project
ROLE: Pitch Deck Creator & Creative Strategist
THE ASK: Get new parents to be proactive about climate change
THE INSIGHTS:
-74.77% of parents whose children are aged 0-17 expressed concern that climate change would impact their children emotionally, physically, and economically. (PMC)
-The average age of new parents is 26-31 years old. (PEW RESEARCH, 2025)
-“The fashion industry contributes to 10% of global carbon emissions annually, more than the emissions from international flights and maritime shipping combined.” (Earth.org)
THE STRATEGY:
Get: New parents aged 26-31
To: Change their shopping habits to combat climate change
By: Emphasizing how shopping second-hand can positively strengthen the bonds they are creating with their children while keeping the family stylish
Shoutout to my ECOGALS team: Nina Hawley and Ally Kippen